I’m NOT lovin’ it! The McDonalds transparancy campaign.

  We all know that lying to your customers is a bad idea, but is sharing 100% transparency the best way to build trust? Case in point, McDonalds. Recently, McDonalds launched a transparency campaign telling the world EXACTLY what the

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Posted in Marketing and Advertising

How to slack effectively

Originally posted on Proterra Advertising:
So I opened up my email the other day, and got this lovely little poem from a coworker who had been out sick the previous day: Same song, second verse Still stopped up, throat is…

Posted in Marketing and Advertising

How to play: Mortal Kombat SEO

Mortal Kombat SEO As a gamer, I am always looking to beat my high score, whether it is social media engagement, brand impressions or email open rates. Recently, I have been re-playing one of my favorite games, Mortal Kombat. As

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Posted in Marketing and Advertising

Marketing Vs Manipulation: Do you know the difference?

If I have a banana that I want to sell and I showcase that banana with creatively designed billboards, customer engagement and a humorous radio ad, that is marketing. If I put a picture of an iPad with the banana

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Posted in Marketing and Advertising

What are you selling me? A look back at the best and worse of Super Sunday Ad’s

Originally posted on Proterra Advertising:
? It’s been a rough go for the Super Bowl advertising as of late. Many claim the recent ads lacked the punch and comedic timing of Super Bowl adverts of the past. This year was…

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Posted in Marketing and Advertising

Infograph: How to Revamp your SEO Strategy for Hummingbird

Originally posted on Proterra Advertising:
SEO Hummingbird ? Created by: Heather Harrington, Proterra Advertising

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Posted in Marketing and Advertising

My resume, in an Infograph!

  Decided to get creative and made an infograph of my resume. What are some ways you have used your creativity to stand out in the job market?        

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Posted in jobs, Marketing and Advertising